Tábua Digital Completes Worldcom Public Relations Group International Peer Review Process

Tábua Digital recently passed the Worldcom Public Relations Group’s rigorous peer review of its service delivery, business and agency management process. The Worldcom Peer Review is the communications industry’s most comprehensive peer review process to ensure partners satisfy the Group’s measurement criteria for overall quality and professionalism. This was the first time the Lisbon-based agency underwent the process since earning Worldcom partnership status in 2018.

Tábua Digital received strong marks in the three categories evaluated—strategic approach, client satisfaction and Worldcom partner performance. Tábua Digital’s Peer Review was  judged by a team of the Group’s senior agency leaders who evaluate performance metrics, client evaluations, quality control and management standards necessary to properly service local and global clients while also employing best practices in firm management.

“Worldcom is the only global public relations partnership to require its partners to undergo a peer review, and it is a rigorous process,” said Todd Lynch, Worldcom’s managing director. “We evaluate performance on many criteria, including our Group standards and our profession’s standards for social media and measurement. Client feedback is also included so that our Board has a 360-degree view of performance and practices.”

Worldcom is the largest partnership of independent public relations firms in the world, with more than 88 firms in 115 major cities on six continents. Tábua Digital is the exclusive representative for the Group in Portugal.

“The Worldcom Public Relations Group has extremely high standards that not only make us better, but also improve our profession as a whole,” said Fernando Batista, Executive Director of Tábua Digital. “We all want to advance the practice of public relations on a global level. Worldcom is in the forefront of the movement. We’re pleased to be a part of it.”