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Marketing
Think.
Marketing is an area of action, where you have to act with precision. A strategy and marketing plan shall be integrated, support brands speaking with one voice. It is necessary to think about each action, its goals, its impact and repercussion on the overall results of the marketing plan.
Plan.
After strategic rationalization, it is necessary to dream and plan which activities have the greatest impact and when to activate them. The Marketing Planning takes place daily, together with a serious and continuous work of analysis and evaluation of results obtained by the activities in progress.
Activate.
Since Marketing is action, you need to activate! Activate planned activities. Activate means of monitoring and evaluation. Activate continuous improvement and plan realignment processes. In Marketing the fundamental job besides dreaming and planning is really to activate!
Marketing Services
Offer.
- Marketing Department Audit
- Marketing Activities Audit
- Consulting support to develop an Integrated Marketing Plan
- Implementation of Integrated Marketing Plan
- Development and implementation of Content Marketing strategy
- Development of marketing materials and supports
Additional Offer.
- Brand Activation
- Digital Influencers Campaigns
- Events
- Training
- Photography
- Digital Marketing
- Offline and Online Monitoring
- Relationship with brand Ambassadors
- Public Relations
- Monitoring and Clipping Service
- Social Media
- Start-Ups Services
- Video
Start-Ups
To Undertake.
At Tábua Digital we seek to support those who seek to create new business projects. The agency is the result of an entrepreneurial vision, so we know, feel and live the dreams, desires, anxieties of those who seek to undertake
Innovate.
The spirit of start-ups lies in innovation. Innovate in the way of approaching to everyday problems, or work processes. The Marketing and Communication of a start-up follows the same rule. The ability to quick change and adjust the whole strategy to new models and constraints become mandatory.
Create.
In an environment of constant change and innovation, the potential for creating something new and disruptive is enormous. Any start-up when creating seeks to promote and gain their media space to lead the market or to create it. Tábua Digital team has extensive experience in developing marketing and communication strategies for start-ups.
Additional Offer.
- Brand Activation
- Digital Influencers Campaigns
- Events
- Training
- Photography
- Marketing
- Digital Marketing
- Offline and Online Monitoring
- Relationship with brand Ambassadors
- Public Relations
- Monitoring and Clipping Service
- Social Media
- Video
Events
Creativity.
Every moment has to be unique and memorable. This rule is also mandatory for the events of a brand. It is necessary to analyze, define and create unique models and formats that lead potential participants to want to be there.
Logistics.
Idealizing and defining the format of an event is the first step. Then it is important to make a survey of the needs of the event and how it will be executed. We seek to work close to not only the customer but also the spaces and entities that allow the fast, simple and efficient execution of the logistics involved in each of the events organized by us.
Effectiveness.
The success of an event is measured by numerous factors, such as event attendance, speaker’s quality, message relief, quality of catering service, the business generated, among others. At Tábua Digital, we look at each of these factors and try to achieve success in each one, having a constant and clear evaluation of the goals and results that are being obtained.
Our Offer of Services for Events.
Offer.
- Development of strategy and concept of event
- Event Schedule Drawing
- Organization and Event Management
- Definition of target audiences (corporate and VIP)
- Logistics definition and management
- Coordination of the event
- Customer follow-up during the event and post-event
Additional Offer.
- Brand Activation
- Digital Influencers Campaigns
- Training
- Photography
- Marketing
- Digital Marketing
- Offline and Online Monitoring
- Relationship with brand Ambassadors
- Public Relations
- Monitoring and Clipping Service
- Social media
- Start-Ups Services
- Video
Social Media
Segment.
With the definition of a Digital Marketing strategy, it is necessary to create the "personna" that characterizes the clients of the brand, in order to support the accurate segmentation of the public with whom to dialogue and establish a relationship.
Listen.
The best conversations happen when recipients listen to what is communicated from the other side. Brands must take an attentive and critical stance to listen to what their audiences have to say to them. Only interact after listening.
Talk.
Interaction in social networks allows brands to promote integrated marketing and communication strategies, where dialogue with their customers becomes the key to success.
Social Media
Offer.
- Development of Social Media Strategy
- Social Media Audit
- Implementation and Setup of Social Media
- Development of social content Marketing strategy
- Development of Online Blogs and Communities
- Production of social content
- Social Networks and Online Communities Management
Additional Offer.
- Brand Activation
- Digital Influencers Campaigns
- Events
- Training
- Photography
- Marketing
- Digital Marketing
- Offline and Online Monitoring
- Relationship with brand Ambassadors
- Public Relations
- Monitoring and Clipping Service
- Start-Ups Services
- Video
The differences between social networks and social media
Digital Marketing is largely focused on social networks and social media, but what is the difference between these two terms?
Social Media is the set of online tools that allow the disclosure of content and interaction with other people and the content made available by them. Blogs are a clear example of social media, since people can share content, such as images, and there may be interaction with other users through comments or forums. Another example of social media is the SlideShare.
What is the difference between Social Network and Social Media?
As any social network can also be considered and used in a social media strategy, it becomes easy to confuse concepts. To clarify, we can indicate that a social network is focused on the creation or maintenance of relationships between people, while a social media is focused on the sharing of contents, which may also have or not interaction between users.
Digital Influencers
To Identify.
All groups, movements have spokespeople or persons with a strong ascendant of influence. Same thing happens in Marketing and Public Relations. Tábua Digital seeks to identify daily the potential digital influencers of relief for the brands.
To Customize.
This is a very individual work and focused on the relationship with each of the influencers, their interests, tastes and shares. Tábua Digital develops campaigns focused on creating a close relationship between the brands and each Digital Influencer within these parameters.
To Engage.
It is with basis on the close and interested engagement between the brand and each digital influencer that Tábua Digital defines, plans and draws its personalized activity. Focused on building a strong and lasting relationship, we are driven to work always for the common good, so that all reach their goals.
Digital Influencers Services
Offer.
- Strategic consultancy for relationship campaign with digital influencers
- Profile definition of digital influencers
- Implementation of the Digital Influencers Campaign Plan
- Management of relationship between influencers and brand
- Follow-up and monitoring of adoption and promotion of the brand by digital influencers
- Campaign reporting
Additional Offer.
- Brand Activation
- Training
- Photography
- Marketing
- Events
- Digital Marketing
- Offline and Online Monitoring
- Relationship with brand Ambassadors
- Public Relations
- Monitoring and Clipping Service
- Social Media
- Start-Ups Services
- Video
Digital Marketing
To Define.
One of the keywords in Digital Marketing is DEFINE. It is necessary to define the "personna" that best characterizes your target audience/client, in order to be able to define the best strategies, tools, line and communication policy and channels to adopt.
To Implement.
With a correct and coherent definition of what you want and with whom you want to communicate, the plan of action is put into practice. The creation, optimization, and management tools and communication and marketing channels used are a critical success factor for any Digital Marketing strategy.
To Interact.
The ability to produce instant interaction between the brand and its target audience or customers is unique in Digital Marketing. The need to define and establish rules and policies of response and daily and constant interaction with customers enables brands to listen and obtain rich information that they cannot obtain otherwise.
Digital Marketing
Offer.
- Digital Marketing Audit
- Definition of Digital Marketing strategy
- Definition of SEO strategy (Search Engine Optimization)
- Definition of SEM strategy (Search Engine Marketing)
- Definition of Social Media strategy
- Implementation of Digital Marketing strategy
- Implementation of SEO and SEM campaigns
- Online Reputation Management: ORM
Additional Offer.
- Brand Activation
- Digital Influencers Campaigns
- Events
- Training
- Photography
- Marketing
- Offline and Online Monitoring
- Relationship with brand Ambassadors
- Public Relations
- Monitoring and Clipping Service
- Social Media
- Start-Ups Services
- Video
Training
Audit & Analyze.
The training of each marketing team needs to be tailored to the real challenges and goals of the brands.
At Tábua Digital we try to understand the real needs of each team member.
To train.
With digital marketing and digital communication training programs, Tábua Digital promotes knowledge of best practices for the adoption of more effective strategies to achieve the defined and expected results of the brands.
To Share.
All of the Tábua Digital's training programs are designed to better share knowledge among all trainees, and we encourage the sharing of theoretical and practical notions within the teams.
The training area of Tábua Digital is capable of developing the training that each team needs, according to their real needs and business goals. Whether through pre-formatted training plans or tailor-made programs, we will seek to promote the full potential of each element of marketing and communication teams.
Training
Media Training
Public Relations- Description of the media overview, performance evaluation of speakers, interview preparation, different types of media interaction, executive profile development, expression and communication techniques.
OmniChannel Strategy
Marketing- Analysis and definition of integrated marketing strategies, PESO model, with theoretical-practical activities to develop a unique global Marketing Plan.
SEO & SEM Strategies
Digital Marketing- Definition of SEO and SEM, creation and implementation of SEO and SEM strategy, support tools, optimized content production techniques and digital marketing metrics.
Killer Content Marketing
Marketing- What is content; bases of Content Marketing; Creation of Editorial Plan; Evaluation and selection of topics according to the good rules and trends of SEO, writing of contents of Marketing with relevance.
Training
Offer.
- Pre-formatted Training Programs
- Analysis of training needs
- Training Plan Strategy
- Design of customized training plans
- In-place training
- In-room training
- Team Building
Additional Offer.
- Brand Activation
- Digital Influencers Campaigns
- Events
- Photography
- Marketing
- Digital Marketing
- Offline and Online Monitoring
- Relationship with brand Ambassadors
- Public Relations
- Monitoring and Clipping Service
- Social Media
- Start-Ups Services
- Video
Public Relations
To Know.
Public Relations seek to raise brand awareness with a focus on creating good will and notoriety. The ability to get acquainted also has a clear vision and definition of who shall and matters to be impacted by the messages of the brand, so that they become not only customers but also brand ambassadors.
To Communicate.
The clarity of the message and the daily speech is not enough! We must communicate, that is, hear, listen, analyze, act and dialogue with the public and customers of the brand. A Public Relations strategy allows brands to establish and maintain channels of communication and dialogue with the entire ecosystem around them.
To Measure.
In a dialogue between brands and their audiences, the dialogue must be analyzed and evaluated. The measurement of the moments of communication, as well as its tone and way of interacting, allow the brands to better understand their audiences, their real positioning and the vision and value that the brand has in the market.
Public Relations
Offer.
- Communication Audit
- Strategic Communication Consulting
- Communication strategy
- Press Office
- Media Training
- Product Communication
- Institutional and Corporate Communication
- Communication of Corporate and Social Responsibility
- Crisis Communication
- Internal communication
- Digital communication
- Media Strategy
- Public Affairs
- Corporate Editorial Publishing
Additional Offer.
- Brand Activation
- Digital Influencers Campaigns
- Events
- Training
- Photography
- Marketing
- Digital Marketing
- Offline and Online Monitoring
- Relationship with brand Ambassadors
- Monitoring and Clipping Service
- Social media
- Start-Ups Services
- Video