Public Relations seek to raise brand awareness with a focus on creating good will and notoriety. The ability to get acquainted also has a clear vision and definition of who shall and matters to be impacted by the messages of the brand, so that they become not only customers but also brand ambassadors.

The clarity of the message and the daily speech is not enough! We must communicate, that is, hear, listen, analyze, act and dialogue with the public and customers of the brand. A Public Relations strategy allows brands to establish and maintain channels of communication and dialogue with the entire ecosystem around them.

In a dialogue between brands and their audiences, the dialogue must be analyzed and evaluated. The measurement of the moments of communication, as well as its tone and way of interacting, allow the brands to better understand their audiences, their real positioning and the vision and value that the brand has in the market.