With the definition of a Digital Marketing strategy, it is necessary to create the "personna" that characterizes the clients of the brand, in order to support the accurate segmentation of the public with whom to dialogue and establish a relationship.


The best conversations happen when recipients listen to what is communicated from the other side. Brands must take an attentive and critical stance to listen to what their audiences have to say to them. Only interact after listening.


Interaction in social networks allows brands to promote integrated marketing and communication strategies, where dialogue with their customers becomes the key to success.

Social Media


  • Development of Social Media Strategy
  • Social Media Audit
  • Implementation and Setup of Social Media
  • Development of social content Marketing strategy
  • Development of Online Blogs and Communities
  • Production of social content
  • Social Networks and Online Communities Management

Additional Offer.

The differences between social networks and social media

Digital Marketing is largely focused on social networks and social media, but what is the difference between these two terms?

Social Network means a tool/platform that allows the connection between a group of people that aims to share information and communicate. Examples of social networks are  Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, among others.

Social Media is the set of online tools that allow the disclosure of content and interaction with other people and the content made available by them. Blogs are a clear example of social media, since people can share content, such as images, and there may be interaction with other users through comments or forums. Another example of social media is the SlideShare.

What is the difference between Social Network and Social Media?

As any social network can also be considered and used in a social media strategy, it becomes easy to confuse concepts. To clarify, we can indicate that a social network is focused on the creation or maintenance of relationships between people, while a social media is focused on the sharing of contents, which may also have or not interaction between users.